Livro Becoming a Category of One - How Extraordinary Companies Transcend Commodity and Defy Comparison - Joe Calloway

Becoming a Category of One - How Extraordinary Companies Transcend Commodity and Defy Comparison

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections successful business leaders, it helps you apply the best practices of the best companies to set yourself apart your competitors and turn your business into a market leader. formato 16 x 23 cm . Encadernado com sobre capa.

ISBN: 0471274046


Código de Barras: 9780471274049


Origem: Nacional


Idioma: Inglês


Categoria: Livros


Autor: Joe Calloway


Título: Becoming a Category of One - How Extraordinary Companies Transcend Commodity and Defy Comparison


Editora: John Wiley & Sons


Edição: 1ª Edição


Ano: 2003


Assunto: Administração


Páginas: 223


Peso: 900 gramas


Conservação: Produto Usado



Descrição

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections successful business leaders, it helps you apply the best practices of the best companies to set yourself apart your competitors and turn your business into a market leader. formato 16 x 23 cm . Encadernado com sobre capa.

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