Livro Marketing Management : Stanford Graduate School of Business - Jennifer Aaker, Jim Lattin e Itamar simonson

Marketing Management : Stanford Graduate School of Business

One of the most pervasive concepts in marketing is what is known as The marketing cocept. in its Simplest terms, the marketing concept emphasizes as customer focus, or organizing the resources of the firm toward understanding customers' needs and wants and offering products and services that meet those needs. formato 21 x 27 cm . brochura.

ISBN: 053660262


Código de Barras: 9780536602626


Origem: Importado


Idioma: Inglês


Categoria: Livros


Autor: Jennifer Aaker, Jim Lattin e Itamar simonson


Título: Marketing Management : Stanford Graduate School of Business


Editora: Pearson custom Publishing


Edição: 1ª Edição


Ano: 2000


Assunto: Administração


Páginas: 370


Peso: 1500 gramas


Conservação: Produto Usado



Descrição

One of the most pervasive concepts in marketing is what is known as The marketing cocept. in its Simplest terms, the marketing concept emphasizes as customer focus, or organizing the resources of the firm toward understanding customers' needs and wants and offering products and services that meet those needs. formato 21 x 27 cm . brochura.

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