Book On Competition - Michael E. Porter

The study of Competition, in Its Full richness, has preoccupied me for two decades. While Trained as an Economist and steeped in the discipline of economic reasoning, I have sought to capture the complexity of what actually happens in companies and industries in a way that advances theory and brings that theory to life for practitioners. My goal has been to develop both rigorous and useful frameworks for understanding competition that effectively bridge the gap between theory and practice. formato 16 x 24 cm . Encadernado com sobre capa.