Livro The long tail - Chris anderson

formato 16 x 23 cm . capa dura com sobrecapa. livro usado em bom estado de conservação; sinais de manuseio na sobrecapa; páginas limpas... The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing a new epilogue. Winner of the Gerald Loeb Award fBest Business Book of the Year In the most important business book since The TipPoint, Chris Anderson shows how the future of commerce culture isn't in hits, the high-volume head of a traditional demcurve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The TipPoint Freakonomics." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks