Livro Primetime Women - how to win the hearts, mind, and business of boomer big spenders - Marti Barletta

Primetime Women - how to win the hearts, mind, and business of boomer big spenders

Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women™ because not only are they in the prime of their lives, they also are the prime target for most marketers. formato 16 x 23 cm . Encadernado com sobre capa.

ISBN: 1419593307


Código de Barras: 9781419593307


Origem: Importado


Idioma: Português


Categoria: Livros


Autor: Marti Barletta


Título: Primetime Women - how to win the hearts, mind, and business of boomer big spenders


Editora: Kaplan


Edição: 1ª Edição


Ano: 2007


Assunto: Administração


Páginas: 294


Peso: 989 gramas


Conservação: Produto Usado



Descrição

Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women™ because not only are they in the prime of their lives, they also are the prime target for most marketers. formato 16 x 23 cm . Encadernado com sobre capa.

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