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Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women™ because not only are they in the prime of their lives, they also are the prime target for most marketers. formato 16 x 23 cm . Encadernado com sobre capa.
ISBN: 1419593307
Código de Barras: 9781419593307
Origem: Importado
Idioma: Português
Categoria: Livros
Autor: Marti Barletta
Título: Primetime Women - how to win the hearts, mind, and business of boomer big spenders
Editora: Kaplan
Edição: 1ª Edição
Ano: 2007
Assunto: Administração
Páginas: 294
Peso: 989 gramas
Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women™ because not only are they in the prime of their lives, they also are the prime target for most marketers. formato 16 x 23 cm . Encadernado com sobre capa.
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