Livro The long tail - Chris anderson

formato 13 x 20 cm . brochura. livro usado em bom estado de conservação com as páginas amareladas devido à ação do tempo e leves desgastes nas bordas... With his theory of the Long Tail - a powerful new economic force in a world the internet allows access to almost unlimited choice - Chris Anderson has identified an important truth about our economy culture - that the future does not lie in hits - the high-volume end of a traditional demcurve, but in what used to be regarded as misses - the curve's endlessly long tail. In this expanded updated edition, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented scale. The result, he argues, is a cultural richness in which enthusiasms previously dismissed as 'minority' thrive everybody everycan find something to their taste.