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formato 13 x 20 cm . brochura. livro usado em bom estado de conservação com as páginas amareladas devido à ação do tempo e leves desgastes nas bordas... With his theory of the Long Tail - a powerful new economic force in a world the internet allows access to almost unlimited choice - Chris Anderson has identified an important truth about our economy culture - that the future does not lie in hits - the high-volume end of a traditional demcurve, but in what used to be regarded as misses - the curve's endlessly long tail. In this expanded updated edition, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented scale. The result, he argues, is a cultural richness in which enthusiasms previously dismissed as 'minority' thrive everybody everycan find something to their taste.
ISBN: 1844138518
Código de Barras: 9781844138517
Origem: Nacional
Idioma: Português
Categoria: Livros
Autor:Chris anderson
Título: The long tail
Editora:Random House
Ano: 2007
Assunto:Administração
Páginas: 244
Peso: 500 gramas
formato 13 x 20 cm . brochura. livro usado em bom estado de conservação com as páginas amareladas devido à ação do tempo e leves desgastes nas bordas... With his theory of the Long Tail - a powerful new economic force in a world the internet allows access to almost unlimited choice - Chris Anderson has identified an important truth about our economy culture - that the future does not lie in hits - the high-volume end of a traditional demcurve, but in what used to be regarded as misses - the curve's endlessly long tail. In this expanded updated edition, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented scale. The result, he argues, is a cultural richness in which enthusiasms previously dismissed as 'minority' thrive everybody everycan find something to their taste.
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