Livro Como era verde o meu vale - Llewellyn richard

Bank Marketing for the 90′s: New Ideas 55 of the Best Marketers in Banking

formato 16 x 23 cm . encadernado com sobrecapa. livro usado em bom estado de conservação com as páginas amareladas devido ação do tempo leves desgastes nas bordas, assinatura a caneta na folha de guarda. Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking. loja 3 Estante 17 Gaveta 7